Internet services firm, Yahoo Inc. has appointed Seed Media Limited as its Sub Saharan Africa sales representative.

Cathy Sanni, Partner Manager of Seed Media Limited, said the company's partnership with Yahoo will start with Nigeria and gradually move into other African markets.

It is estimated that around five million Nigerians make use of Yahoo's services each month.

Seed President and CEO, Dominic Essien, expressed his satisfaction with the Yahoo deal and said that Nigerian brands are always looking for good, alternative media channels to communicate with their target market.