Coca-Cola is going to invest US$100-million in the Nigerian Bottling Company to increase its own production capacity.
The company justified its investment by saying that it will benefit greatly from a top notch production facility because it will lead to an increase in sales.
According to Coca-Cola they are committed to ensure that all the Nigerian Bottling Company plants have excellent bottling standards. The soft drink manufacturer identified the following issues as important:
The company also wants to improve its distribution channels throughout Nigeria and plans to invest in local entrepreneurs and distributors.
Cem Kumral, Coca-Cola's president of Nigerian operations, said he is extremely optimistic about business in Nigeria because of its massive market and the positive long term outlook of the economy.